Diamond Earrings.
Exactly the Same.
Except for the Price.
One will cost you $3,000.00.
The other, $1,650.00
Here’s why:
The $3,000.00 piece of jewelry goes through five steps before you purchase it. The $1650.00 set ; only two steps:
Step one:
The diamond mining company sells the “rough”
gem to a preferred diamond “sightholder” for
$1,000.00

Step two:
The preferred sightholder cuts and polishes the
diamond, sells it to a U.S diamond importer for
$1,250.00

Step three:
The U.S. importer sells it to an independent
diamond salesman for
$1,400.00

Step four:
The independent diamond salesman sells it to a
retail jeweler for
$1,600.00

Step five:
The retail jeweler, who has a substantial overhead, marks the item up, sells it to a customer for
$3,000.00

Step one:
The diamond mining company sells the “rough”
gem to a preferred diamond “sightholder” for
$1,000.00

Step two:
We, The Direct Diamond Source, buy it from the
preferred sightholder for $1,250.00, and sell it to you, direct for
$1,650.00